The American concept artist, Jenny Holzer, has covered the 15th Art Car, a BMW V12 LMR, with surprising messages - messages which she says "will probably never lose their relevance".
The expression of her concept is based on traditional features, colours and graphics of the racing car design. Chrome letters made of reflecting metal foil, outlined with phosphorescent colour, give the text an almost magic light effect. What is crucial for the perception of her word art is the context in which it is presented. "Protect me from what I want" - seen against the backdrop of the most spectacular car race in the world, with its battle for places and prestige, the word artist's plea for survival gains a whole new meaning. "You are so complex you don't respond to danger" - a provocation that could not have been put better when referring to the world of motor racing. Jenny Holzer's V12 LMR takes the BMW Art Car idea back to its roots: Le Mans.
